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AI Guide
Traditional brand books were written for human teams. Today, most brand applications involve AI tools — and AI needs different instructions. We document your brand so both can apply it correctly at scale.
what’s included
Every project is scoped individually. These parts stay.
The core idea your brand stands for — in one sharp sentence.
Exactly how and where the logo may and may not appear.
HEX, RGB, CMYK, and Pantone — with usage hierarchy and on-brand combinations.
Typeface, size, weight, and spacing rules for every context.
Tested prompt templates for image generation and copywriting calibrated to your brand.
Real examples across formal, conversational, and social contexts.
The section that prevents drift — for humans and AI alike.
Navigable, shareable, and structured for AI parsing.
the problem
AI doesn't read your brand book.
Every time someone uses Midjourney, ChatGPT, or any generative tool to produce brand content, they're making up their own prompt. There are no rules in that process — just guesswork. The result is brand drift at scale. Traditional guidelines don't solve this because they were never written for machines. An AI Guide Book is documentation built specifically so your tools stay on-brand, not just your people.
AI does
Speed & scale
Structures the documentation framework, creates machine-readable specs, generates and tests prompt templates calibrated to your visual identity across image generation and copy tools.
#CreatedByHuman
Taste & judgment
Defines what is non-negotiable — the aesthetic boundaries AI must stay within. Writes the 'what the brand is not' section. This is where taste becomes infrastructure.
process
Brand audit
We review existing assets and identify where the brand is being applied inconsistently.
Documentation structure
Framework built: what needs rules, what needs examples, what needs machine-readable specs.
AI prompt calibration
Prompt templates written and tested for your key use cases.
Human review
Every rule reviewed for taste: does this produce results that feel like your brand?
Delivery
Interactive PDF + source files. Structured for AI parsing and human use.
A studio at the intersection of design and intelligence. We craft digital ecosystems and brands where high technology meets an impeccable sense of taste.
Start a ProjectIn the AI era, undocumented brands get diluted fast.
Every project starts with a conversation, not a proposal.